About Me

I'm a storyteller at heart and a strategist by trade.

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For over 12 years, I’ve helped brands, organizations, and communities craft narratives that connect and inspire. I’ve built agencies, launched a lifestyle brand grown to over one million followers, and now help cities and regions tell their stories with authenticity and purpose.

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I live in the California Bay Area and am currently writing Eternal Horizons, a noir science fiction series exploring power, identity, and the future of humanity.

 

Whether it’s through a character arc, a social campaign, or a city’s destination brand, I believe the best stories are the ones that connect us, and inspire us to act.